Be Well Nutrition, makers of the healthy lifestyle beverage ICONIC, has released a new flavor in the line of healthy lifestyle beverages. The Café Au Lait ICONIC flavor is a tribute to the rich coffee culture in New Orleans where the company was founded and is based.
Their third flavor–made with real Colombian coffee–launched alongside the newly redesigned packaging, which has increased from 11 to 12 ounces now in a plastic HDPE bottle.
The company was founded for one simple reason: to create lifestyle products that taste good and are good for you.
Be Well Nutrition produces the ICONIC line as a healthy protein drink, a convenient breakfast, on-the-go snack, or workout recovery beverage. “We created ICONIC to give consumers a healthier option when they’re crunched for time during the day,” says CEO and Co-Founder, Billy Bosch.
Be Well Nutrition continues to grow. The company joined the Accel Foods Program last summer, a national food and beverage accelerator out of New York City. “Accel has plugged us into the food and beverage world by linking us up with mentors we could have only dreamed of,” Bosch says. “They were also instrumental in the design and positioning of the packaging update we’re now launching.”