Good Eggs, an online grocery store that offers locally grown and prepared food, will be closing its operations in New Orleans, which first launched in the city in July 2013.
Photo credit: Kristen Tola Hettich for steamednotfried.com.
The startup, which started out of San Francisco, will be shutting down its operations in all of cities as well, including Brooklyn and Los Angeles. The San Francisco staff will also be reduced.
Final orders were taken yesterday, August 5, after an announcement on the company’s blog from CEO Rob Spiro.
“This is the hardest decision I’ve had to make in my career, but I know it is right for our company and our mission,” shared Spiro.
In January 2015 Good Eggs announced they were laying off 15% of staff nationwide. This latest move is reported to be laying off nearly 140 employees.
“The single biggest mistake we made was growing too quickly, to multiple cities, before fully figuring out the challenges of building an entirely new food supply chain,” the company released on their blog yesterday.
Good Eggs will continue to focus on its headquarters in San Francisco. “Over the coming months we will introduce exciting new product improvements that will make Good Eggs even more convenient, more inspirational, and tastier,” explained Spiro.