Doximity is a social network used by more than 800,000 physicians and advanced practice clinicians. Louisiana-based Ochsner Health System now uses the marketing platform to build connections and boost referrals.
To date, Ochsner has clocked referrals from more than 50 new physicians within the network. Additionally, the hospital system noticed that many of the referrals were going to areas with historically low referral rates.
“Our goal is to help clinicians find the right sub-specialist for the right case, and to do so, they need to be aware of the physicians and institutions performing certain procedures,” said Dr. Peter Alperin, vice president of Hospital Solutions at Doximity. “By giving hospitals a way to help their physicians market themselves, they can build their networks and subsequently their referral base — a win for all involved.”
Ochsner launched the Colleague Connect platform back in 2015 and selected physicians across a number of specialties to act as ambassadors for the system. Colleague Connect is used by 30 hospitals and roughly 70 percent of physicians across the United States are members of Doximity.
Colleague Connect allows members to receive personalized messages on new procedures, recent publications, upcoming events and much more.
“Our partnership with Doximity enables us to engage in an ongoing conversation with referring physicians in a way we haven’t been able to before,” said Dr. Richard Milani, Chief Clinical Transformation Officer at Ochsner Health System. “Doctors receiving the right message at the right time means more patients getting the appropriate care from the best experts, when they need it the most.”