Public relations is getting old, and instead of looking back on the 120-year old industry, ARPR is looking to the future. The tech-focused public relations agency has announced the launch of FutureofPR.org, a site dedicated to educating and discussing the future of the industry.
“I believe that together we can better an industry that’s been built over the past 120 years into one we can be proud of today,” shared ARPR founder and CEO Anna Ruth Williams. “In fact, the un-met possibilities and potential of our industry is what spurred me to build ARPR from the ground floor up. Through FutureofPR.org, ARPR intends to become a pioneering voice on pertinent discussions that lead to the revitalization and modernization of an industry with so much to offer.”
The new site features videos, blogs, whitepapers and more. Rick Gould, managing partner at Gould+Partners, was featured in ARPR’s recent video speaking about the industry’s challenges and opportunities moving forward.
“The future of the PR industry is in the hands of the agencies and practitioners that willingly embrace innovation, evolve their business models and revitalize their corporate structures,” said Gould. “Fortunately, it’s not too late this time around. With innovation of business model, new tools and technologies and revised processes and procedures, the PR industry can regain its influence and showcase value like never before.”