Homegrown New Orleans Startup Iconic Secures $8 Million Investment

Five years after launching in New Orleans stores, Iconic beverages can be found across the country in more than 2,000 locations.

The ready to go, grass fed protein drinks recently got an extra boost with an $8 million investment led by private equity firm KarpReilly. In 2016, parent company Be Well Nutrition raised $1 million specifically to develop the Iconic Protein drink.

“We’re thrilled to announce the funding as well as the addition of these key investors who have proven themselves in the industry,” said Billy Bosch, co-founder and CEO of Iconic. The funding round also includes and includes Bill Moses, KeVita co-founder and former CEO, who is now Iconic’s executive chairman.

“KarpReilly is one of the savviest investors in the food and beverage space and we welcome both their guidance and Bill’s leadership as we continue to disrupt the protein category.”

Iconic plans to develop products and build out its leadership team with the funding. The company plans to announce new flavors by the end of the year.