Baton Rouge Company VoterVoice Takes Long Route to Acquisition

This post originally appeared on the Louisiana Technology Park blog.

In the age of quick-growth, venture-backed startups, Baton Rouge entrepreneur Neal Fuller took a different approach, steadily growing his technology company, VoterVoice, over 17 years before it was acquired by a larger business this year.

The grassroots advocacy and engagement company was acquired by Washington, D.C., lobbying and technology firm FiscalNote, which has been on a purchasing spree as it seeks to expand its footprint in the government relationship management (GRM) sector.

VoterVoice carved out its niche helping organizations large and small implement proactive approaches to online governmental affairs. The company serves more than 1,100 clients, including associations, nonprofit organizations and corporations, helping 22 million people across the U.S. engage with public officials and government agencies.

“Joining forces with FiscalNote is a great opportunity for us to leverage the power of their industry leading GRM platform with our advocacy tools and best practices,” Fuller said in a statement announcing the acquisition.

‘A BETTER WAY’

Fuller founded the company in 2000 when he was working as a lobbyist and compiling databases of political contacts with a simple spreadsheet. He would then contact each person via email, a cumbersome process.

“I knew it could be done in a better way,” he says. “I really felt there was an opening for it in the market.”

The software tool his company eventually developed helped organizations target the appropriate officials, inform their supporters on issues and craft personalized messages to legislators.

The business started out of the Student Incubator at LSU, where Fuller tapped several graduate students to help build the early product. A few years later the company became one of Louisiana Technology Park’s earliest members. “I thought it would be good to help attract employees and it turned out that was very helpful to us,” Fuller says of the Tech Park.

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