This post originally appeared on the Louisiana Technology Park blog.
For entrepreneurs and other business professionals looking for inspiration or motivation, a good book is hard to top. The best business books can offer deep insights into the stories of successful companies, illuminate complex topics and concepts that are driving the evolution of the commercial landscape, or give you new frameworks to achieve personal or business success.
The challenge is there are thousands of business books published each year, which can overwhelm even the most dedicated reader. With that challenge in mind, here are eight books to add to your reading list to help jump-start your mind and motivation in 2018.
‘The Code of Trust: An American Counterintelligence Expert’s Five Rules to Lead and Succeed‘ by Robin Dreeke and Cameron Stauth
Dreeke, a former FBI counterintelligence expert, shows readers how to use trust to achieve anything in business and in life. He served as head of the FBI Counterintelligence Division’s Behavioral Analysis Program, where his primary mission was to disrupt the efforts of foreign spies and to recruit American spies. His core approach in this mission was to inspire reasonable, well-founded trust among people who could provide valuable information. Dreeke offers five principles for inspiring trust.
‘Adaptive Markets: Financial Evolution at the Speed of Thought‘ by Andrew W. Lo
“Adaptive Markets” is a deep dive into the long-running economic debate over whether investors and markets are rational and efficient or irrational and inefficient. Drawing on psychology, evolutionary biology, neuroscience, artificial intelligence and other fields, Lo argues that the modern theory of market efficiency isn’t wrong but simply incomplete. The truth is much more complex.
‘Brotopia: Breaking up the Boys’ Club of Silicon Valley‘ by Emily Chang
Chang, a Bloomberg TV journalist, reveals how Silicon Valley got so sexist despite its utopian ideals, why “bro culture” endures despite decades of companies claiming the moral high ground and how women are finally starting to speak out and fight back.
Click here to view the full list.