Baton Rouge’s Lamar Media Buys NextMedia Outdoor Inc.
Baton Rouge-based Lamar Advertising Company announced a few weeks back that Lamar Media Corp., a subsidiary of Lamar Outdoor Advertising, was acquiring NextMedia Outdoor Inc. for an estimated $145 million. NextMedia provides outdoor advertising in Colorado, Kansas, Nebraska, North and South Carolina, Virginia, Wisconsin and Wyoming. Lamar Advertising Company is the largest sole billboard provider [...]