VooDoo BBQ Chain moves into Mobile Marketing, partners with Mobibucks

VooDoo BBQ & Grill, the New Orleans style BBQ chain with twelve restaurants in south Louisiana, will roll out the mobile marketing campaign with couponing initiatives at two of its locations – in Metairie and on the LSU Campus in Baton Rouge.   Customers will receive coupon offers via text messages which they can redeem by simply entering their cell phone number and 4-digit PIN into a keypad at the restaurants.

Voodoo has chosen Mobibucks as its solution provider for mobile marketing.  Mobibucks’ patent pending technology offers a  streamlined solution that makes mobile marketing very affordable while offering restaurants the ability to control and measure the campaigns themselves.  Mobibucks technology makes it easy for restaurants to ‘go mobile’ with customer acquisition and interactive campaigns.

“We’ve always been on the leading edge, such as opening a restaurant chain featuring an unlikely type of Louisiana cuisine – barbecue,” said Tony Avila, CEO of VooDoo BBQ & Grill. “Going mobile just makes sense today.  Mobibucks leads the market in terms of an easy to use solution offering for mobile marketing. Not only is their technology top class, but the fact that all is needed is a cell phone number and a PIN is key to making mobile easy for our customers.”

“We are happy to help VooDoo BBQ develop a mobile solution utilizing our technology,” said Michelle Pellerin, vice president of business development for Mobibucks. “Although Mobile Coupon Marketing is simply the act of texting coupons and offers to consumers cell phones, Mobibucks turns this process into a powerful CRM tool while keeping participation easy to implement.”  Mobibucks also offers unique payment and incentive products for making purchases using a mobile phone number that makes possible cashless transactions and virtual sales promotions via existing POS systems.