InvoiceASAP, the New Orleans startup that provides mobile invoicing capability, continues to make preparations for a national and international launch.
Paul Hoeper, CEO and founder, told Silicon Bayou News that his company has inked a partnership agreement with SohoOS and integration agreements with Xero and Tradeshift. These agreements will place InvoiceASAP in front of almost a half million users. But InvoiceASAP isn’t waiting for the launch to grab customers; without spending a dollar on marketing, signups at InvoiceASAP’s website already exceed 400 users.
While these new partners primarily represent domestic markets, the agreement with Denmark-based Tradeshift could mark the beginnings of an international rollout. According to Infonetics Research, global mobile subscribers are forecasted to reach 6.4 billion by 2015; reaching this global market would be pivotal for this Louisiana-based startup.
Launching first on the Apple iOS, InvoiceASAP will roll out support for Android quickly thereafter. Domestically, this product will serve a number of customer profiles, such as distributed workforces and independent contractors.
InvoiceASAP has achieved these milestones with angel funding of only $100,000. At the TechCrunch: Disrupt event last month, the new startup breezed through the semi-finals and competed in the final competition on the Startup Battlefield against companies that have already received millions of dollars in venture capital. After the high-profile event, Hoeper dove right into the hard work of building distribution partnerships and preparing due diligence documents to pursue Series A funding. Next time he and his team go to Disrupt, InvoiceASAP plans to be one of the big dogs.
As always, Hoeper has advice to startups: Go for it. Don’t be dissuaded by how far along the funding cycle you are, or how big your team is. A solid core team and detail-oriented, responsive sub-contractors (plus a lot of hustle) can launch the dream.