First we saw the web comedy series that touched on the “startup guys” in College Humor’s Hardly Working series (pretty damn funny).
And now, debuting this month for the first time is Leap Year, a new scripted web series about the fun and agony of founding a startup.
Leap Year is about five friends who find themselves competing in a contest to get funding for their new startup. The show was produced by CJP Digital Media, in association with Happy Little Guillotine Films and Attention Span Media for Hiscox USA, an insurance provider for startups.
The show is unique in the world of web video because it’s branded entertainment. Viewers can expect to see cameos from real-life entrepreneurs like Guy Kawasaki, Gary Vaynerchuk and Adam Ostrow.
Hiscox also partnered with The Young Entrepreneur Council (Y.E.C.) to create ancillary content for the show by way of editorials and a mini web-series called #MyStartupStory.