Federated Sample, the New Orleans-based market research technology firm that automates a type of online market research called online sampling, today announced the addition of Michael McCrary as President.
McCrary brings over fifteen years of experience in marketing, advertising, and research and will lead Federated Sample’s sales, supplier relations, and marketing teams.
As North American Managing Director for Cint AB, McCrary was a key supporter of Federated Sample’s project management tool, Fulcrum. In October 2010, Cint licensed Fulcrum which brought tremendous sample efficiency, operational power, and supported Cint’s presence globally.
Prior to Cint, McCrary played a significant role in the growth of Greenfield Online, leaving in 2009 after six years of company growth and the sale of the business to Microsoft for $486 million. When McCrary departed Greenfield he was the company’s SVP responsible for North America sales and marketing with a team of 30 sales professionals and a total revenue budget of $65 million.
“We have experienced remarkable growth since our inception in March 2010,” says Federated Sample CEO and Founder, Patrick Comer. “The addition of key licensed partners, such as Cint AB, and a growing share of the online sample management industry gives us the opportunity to hire talented and experienced senior management such as Michael McCrary.”
Federated Sample received an undisclosed sum of seed capital from several sources, including Voodoo Ventures and Launch Pad founder Chris Schultz.