365 Connect, the New Orleans based online technology platform for the multifamily industry, announced last week the integration of its Marketing Syndication Platform with virtual real estate search engine The Housing Block. The integration automatically brings all of the marketing data from apartment communities using the 365 Online Leasing Center to The Housing Block via the 365 Marketing Syndication Platform.
This new collaboration reflects and supports the shift in the multifamily market away from obsolete marketing strategies towards more economical and effective online marketing technology.
Navigating through the online real estate world can be an overwhelming and daunting task. The Housing Block has created the perfect solution to simplify this process and offer the ultimate user experience. It allows users to explore their housing options through a well organized, easy to navigate and appealing interface. The Housing Block delivers users social media tools, to share their favorite listing with friends on Facebook and Twitter, as well as search tools that deliver results according to the degree of relevance. The Housing Block provides users with a one stop solution for finding their next home.
The Marketing Syndication Platform is a joint product of 365 Connect and MultifamilyBiz.com, which harnesses and syndicates information across the Internet through multiple data the feeds from 365 Connect’s Network of Online Leasing Centers. The powerful MultifamilyBiz.com platform serves as the data hub and entrance point for the syndicated feeds, delivering detailed community information inside a single interface.
Going beyond traditional hosted websites, the 365 Connect Technology Platform gathers and sorts data into bundles and then mass syndicates the most relevant data that apartment shoppers are seeking (such as photos, floor plans and pricing) across the Internet. The Marketing Syndication Platform saves multifamily property owners time and money through the elimination of redundant marketing efforts, which also normally demand an extraordinary amount of management staff time.