Rebirth Financial sees boost in sign-ups after profile on CBS

Rebirth Financial has been making progress in the small business lending world since their official launch in February of this year. Yesterday they saw a big boost in sign-ups after a story on the CBS Early Show featured Rebirth as a unique source for peer-to-business lending.

“On the day the CBS story aired, Rebirth Financial experienced a substantial volume increase. Within minutes of the story airing on the East Coast, our site experienced hyper-traffic, and our phone lines were ringing off the hook,” said c0-founder Chonchol Gupta. “Small business borrowers and lenders from 43 different states signed up at a rate that was more than an 86% increase above the average Rebirth Financial normal conversion rate.”

Rebirth is no longer a secret in the small business lending scene, after having presented at FinovateFall and announcing loans such as one to NOLA Brewery to fund their recently-launched canned beer line.

Chonchol spoke on the success Rebirth has seen, “In my opinion, the biggest factor in Rebirth Financial’s growth over 2011 was the continued ability of the company to innovate, and in the words of IBM’s Lou Gerstner- find its ability to “dance.” As a company dependent upon financial innovation, Rebirth Financial has had to maintain its position at the cutting edge of financial technology and innovation.”

CBS pointed out that the United States is at a twelve year low in small business lending, and that because 65% of jobs created from 1993-2008 were created by small businesses, the ability for growing companies to get financing is imperative to future economic success.

“National media attention came not because Rebirth Financial was making millions of dollars in revenue; national media attention came because the company creates new answers and solutions to systemic problems inherent to small business lending.”

Watch the Early Show clip here: