FSC Interactive announced today that social media star Tiffany Fennell Starnes has been promoted to Vice President. Starnes will be responsible for leading FSC’s continued effort to streamline and integrate strategy across SEO, paid search, and social media.
“Tiffany’s strategic ideas and leadership will help FSC continue to grow in the ever changing industry of social media and online marketing” noted McKenzie Coco, Founder and Chief Search Consultant of FSC Interactive.
Tiffany Starnes brought her passion for emerging media to FSC in 2009, as the Director of Social Media. Since joining the team, Starnes’ contributions have been instrumental in building clients’ online marketing campaigns with creative ideas that have won regional and national awards. She continually seeks collaborative ways to create holistic marketing efforts across multiple platforms with quantifiable metrics.
Prior to joining FSC, Starnes worked in New York, Seattle and at a local advertising agency as a strategist on the post-Katrina New Orleans Convention and Visitor’s Bureau campaign to rebrand the city’s image, which resulted in the award winning 24nola.com website. In addition to accolades throughout the hospitality, tourism and marketing communities, she was recognized for her interactive success as one of Gambit Weekly’s 40 Under 40 in 2008.
We sat down with Tiffany and asked her some questions about the new promotion:
SBN: How will your role change now that you are a VP?
TS: This is a new role created at FSC Interactive to address the agency’s growth and diversity in service offerings. I will continue to lead strategy with an eye on how to best integrate all online marketing components including paid search, SEO, social media and emerging platforms. FSC strives to stay ahead of the curve and offer cutting edge marketing efforts that are measurable and cost effective. Working closely with agency founder McKenzie Coco and the marketing team, I will work ensure that we are living up to that vision.
TS: The most exciting thing is how each effort complements each other. It is impossible to separate social from SEO because they both work together to improve a brand’s online presence. We are seeing a growing trend in mobile devices driving traffic to our clients sites, which is a new area of opportunity to create content and optimize our marketing messages, tactics and goals accordingly. For example, if form completion is a metric of success, no matter how many times that message is seen (in an e-mail, a Tweet, a GoogleAd) or how targeted the audience, if the form doesn’t work on a cell phone, there will likely be lost leads. Looking at all of the pieces and parts of an online marketing campaign and finding those opportunities is really exciting.
SBN: Anything other comments on FSC, startups/media in NOLA?
TS: FSC has tripled in growth in the three years since I started. It’s important to stay fluid to adapt to changing trends. But, process and protocol are necessary to build a sustainable business. Finding that balance has been a big focus of mine and maintaining the agency culture while introducing new team members and structure is a definite priority as we continue to grow.
Thanks Tiffany and congrats!