New Orleans based 365 Connect, an online technology platform provider for the multifamily industry, announced today the integration of Pinterest. Pinterest is a social media photo and organizing platform created to allow users to share and interact within an online community environment. The integration allows site users to share images directly onto Pinterest with links back to apartment communities using the 365 Connect Technology Platform.
The 365 Connect Social Media Platform automatically posts live, real-time content to Twitter and Facebook from a community’s Online Leasing Center and REsident Services Platform. The integration with Pinterest enhances this ability. In addition, leasing Specials, Community News and Calendar Events are pushed into a community’s individual Social Media site as they are posted by each community’s management team.
“Pinterest delivers a full circle Social Media solution to the multifamily housing industry, which maintains a high emphasis on community images being displayed,” stated 365 Connect CEO, Kerry W. Kirby. “Pinterest is the ultimate sharing channel for community links to photos, images and videos; which the 365 Connect integration allows with one-click.”
According to comScore, Pinterest had 11.7 million unique visits in January 2012, making it the fastest site ever to break through the 10 million unique visitor mark. Pinterest is driving more referral traffic to websites than Google+, YouTube and LinkedIn combined and is now generating more referral traffic than Twitter. These numbers demonstrate the power of Social Media and the need for the multifamily housing industry to embrace Pinterest as a visual sharing channel and referral marketing solution.
The 365 Connect Technology Platform continues to deliver solutions for the multifamily industry, seamlessly distributing leasing and community information and automatically updating content.
“365 Connect strives to place each of its clients’ apartment communities in as many online destinations as possible with automatic, real-time updates, as well as create viral marketing channels through unique and robust Social Media integrations. 365 Connect is committed to its mission to create integrations that reduce operating expenses and increase revenue through attracting leasing traffic and retaining residents,” said Kirby.
About 365 Connect, LLC: Founded in 2003 by a team of multifamily housing professionals with wide-ranging expertise in real estate development, management and technology, 365 Connect is headquartered in New Orleans and provides web-based technology solutions to the multifamily industry. The award-winning company focuses on resident and management interaction and doing business in the digital world. As an industry leader, 365 Connect has also created a powerful and robust B2B industry platform, MultifamilyBiz.com, which is a hub for everything regarding multifamily housing. For more information on 365 Connect and its services visit 365connect.com.