LA Tech Park June Tidbits


Louisiana Technology Park is a business incubator for tech startups in the state. Each month, they put out a newsletter full of news and guest posts by people in the Silicon Bayou tech world. Information about two events, one today and one tomorrow, in Baton Rouge are listed below. Additionally, there was a post written by Hunter Torrito about the importance of naming and branding your next big idea.

IGDA Baton Rouge Monthly Meeting

Today, June 27th, from 6:00 – 8:00 pm the International Game Developers Association (IGDA) Baton Rouge will be hosting its monthly meeting. Game enthusiasts will be attending this free event at the Fox & Hound Restaurant to get caught up on the latest news and happenings in the community. For more information, visit the announcement page.

Venyu’s vCloud Demo Day

As part of the Venyu Live Event Series 2012, there will be an information technology-focused event and demo at the LA Tech Park tomorrow, June 28th, from 11:30 am to 1:00 pm. It will start out with a demo of Vmware’s vCloud Director 1.5 suite and also include lunch. The event is BYOL (bring your own laptop). For more information and to register, click here.

What’s in a Name? 7 Criteria for Naming Your Next Big Idea

Hunter Territo at X Design shares advice for naming and branding: seven criteria that he read from Marty Neumeier’s The Brand Gap. First things first, its important to keep in mind what industry you are in. You also want to be creative and be able to secure the correct URL. Below are the criteria:

  • Distinctiveness: Does it stand out from the crowd; especially from other names in its class? Does it separate well from ordinary text and speech? The best brand names have the “presence” of a proper noun.
  • Brevity: Is it short enough to be easily recalled and used? Will it resist being reduced to a nickname? Long multi-word names will be quickly shortened to non-communicating initials.
  • Appropriateness: Is there a reasonable fit with the business purpose of the entity? If it would work just as well or better for another entity, keep looking.
  • Easy Spelling and Pronunciation: Will most people be able to spell the name after hearing it spoken? Will they be able to pronounce it after seeing it written? A name shouldn’t turn into a spelling test or make people feel ignorant.
  • Likeability: Will people enjoy using the name? Names that are intellectually stimulating,
  • or provide a good “mouth feel,” have a head start over those that don’t.
  • Extendibility: Does it have “legs”? Does it suggest a visual interpretation or lend itself to a number of creative executions? Great names provide endless opportunities for brand play.
  • Protectability: Can it be trademarked? Is it available for web use? While names can be trademarked, some names are more defensible than others, making them safer and more valuable in the long run.


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