Be Well Nutrition Launches First Flavor of Healthy Lifestyle Beverage ICONIC

Iconic_logo copyThe first loan given by the New Orleans BioInnovation Center as part of their BioFund, was presented to Be Well Nutrition last December. The company is responsible for the healthy lifestyle beverage ICONIC. With help from this loan, Be Well Nutrition officially launched its first flavor of ICONIC, Chocolate Truffle, on Monday, February 4th.

“After a year of development and product testing, Be Well Nutrition is ready to embark on the launch of its first national consumer brand,” says Billy Bosch, CEO and co-founder. “We made taste a top priority while also ensuring we deliver the functional benefits consumers are looking for.”

ICONIC comes as a gluten-free, low sugar alternative to many other energy and protein drinks.

“ICONIC supports a healthy lifestyle for those seeking a tasty and nutritious alternative to high calorie energy and protein drinks that are in the marketplace today,” Bosch said. “With the guidance of our consultant Molly Kimball, RD, we are reshaping the protein drink industry.”

The company is an IDEAxcelerator alum now located in the New Orleans BioInnovation Center. For more information or to order ICONIC online, visit