Welcome back to Louisiana’s Online Lagniappe, our weekly column where we teach how you can improve your organization’s online marketing by highlighting the Louisiana-based businesses already doing great things digitally. After what I’m sure was an eventful Mardi Gras for all, let’s jump right in.
CASA Jefferson Parish is a good example of an organization that is strong across the board. Many companies decide to concentrate on one profile and go over the top with it – those companies are ignoring everyone who isn’t a part of that social network. This is always a poor decision. Look instead at how CASA Jefferson Parish keeps each of their profiles (including Facebook, Twitter, and YouTube) active, and maintains consistent branding along all of their content. Is your business active on all of its social networks?
We’re always excited to see organizations that are traditional (see: Loyola University) playing around with non-traditional (see: Instagram) means of marketing. Loyola’s Krewe of Tucks instagram contest was one that made us very happy. They asked their followers (using all their social media channels) to tag any Instagram pictures with #TucksLoyno, and offered prizes to the best photo taken. It’s a smart way to not only boost interaction with their Instagram account, but also increase the amount of publicity they would get, since every entry had to be published. Have you considered how contests could help your business?
Trombone Shorty’s website is a great lesson in how media can really liven up a webpage. Yes, it is easier for a musician than, say, a construction company to have media to showcase on a website. But audio, images, and video tell such a better story than paragraphs and paragraphs of text – not only will your customers appreciate it, but your profits will as well. Does your website highlight media as much as it should?
And the Lagniappe’s Lagniappe
Our extra shout-out this week goes out to @FleurtyGirl, @ScottWalker6, @MargaretOrr for one of the best Twitter conversations we’ve seen in a while (posted below.) For one, it’s hilarious. It’s also nice to see that all three of these influential citizens are actively using social media.
Send In Your Lagniappe
Is your Louisiana-based business doing incredible things online? Send Flynn Zaiger of Online Optimism a note at Flynn@onlineoptimism.com and it might just be included in next week’s column.