LocalU and Google to Share Online Marketing Tips for New Orleans-Based Businesses

Local University (LocalU) is a series of Search Engine Optimization (SEO) seminars targeting small business owners. Local University: New Orleans will take place on May 7, 2013 from 8:00am to 1:00pm at the Kendall Cram Room of the Lavin-Bernick Center at Tulane University. As a bonus, Silicon Bayou News has partnered with Search Influence on the event so our readers can use this coupon for a special $40 discount!

Local U New OrleansLocalU is a half-day workshop for New Orleans-based businesses to learn about Internet marketing and how the web can help get more customers. Search and social marketing tips, techniques, and more will be shared at the seminar.

A representative confirmed that some of the nation’s leading online marketing experts are on board to provide an Internet marketing crash course for attendees. The event features a presentation by Google about how small businesses can use Google’s local products to gain customers while engaging existing ones.

Below is the LocalU New Orleans agenda, also available here:

  • 8:00am – 8:30am Check-In and Caffeine
  • 8:30 – 8:40 Kick-Off and Conference Introduction
  • Will Scott will introduce the conference speakers and bring attendees up-to-speed on some basic terminology that will be used throughout the seminar.
  • 8:40 – 9:05 How to Make a Good Website for Searchers and Search Engines
  • Gain an understanding how to create a website that’s useful and appealing to both your human visitors and to the search engines.
  • 9:05 – 9:30 Website Optimization Basics – You’ll be walked through the basics of how search engine results are generated and learn some of the REAL signals that your website can send the search engines in order to rank better.
  • 9:30 – 9:55 Ranking Your Business in Local Search Results – Learn how to rank well in the Google Maps results and how to make sure you convert searchers into customers.
  • 9:55 -10:10 Going Local with Google – Learn how to use Google’s local products to acquire new customers, while also engaging and retaining existing ones. We’ll start by walking through claiming your Place page and then explore other local products.
  • 10:10 – 10:30 Q&A – By this point, your head will probably be spinning with some questions. Take the opportunity to ask specific questions to the presenters.
  • 10:30 – 10:45 15 Minute Break
  • 10:45 – 11:15 Getting Social Online – You’ll be introduced to the world of social internet marketing, including strategies to engage with customers and prospective customers using the most popular social media tools like Twitter, Facebook, and blogs.
  • 11:15 – 11:45 Reviews and Your Online Reputation – Your online reputation is everything. Learn how to make online reviews work for your business.
  • 11:45 – 12:00 Grow Your Business with Email Marketing – We’ll discuss how to build relationships that are the key to the success of your goals with easy, inexpensive and highly effective email marketing.
  • 12:00 – 12:15 Understanding Your Website Traffic – Attendees are introduced to Google Analytics, and learn how to gain insight into their website’s traffic sources and convert more “visitors” to “customers.”
  • 12:15 – 12:40 Internet Marketing for the Do-It-Yourselfers  – The presentations will be tied together and we’ll give you some guidance to help you figure out where to prioritize your online energies and resources–including some free tools to take advantage of, and questions to ask if you’re thinking about bringing in a professional.
  • 12:40 – 12:55 Got More Questions? Get More Answers! – The second Q&A panel of the day will again give you a chance to ask questions to the presenters.
  • 12:55 – 1:00 Conclusion & Takeaways – Presenters will leave you with key points to remember from the day’s topics and answer any final questions from attendees.
  • 1:00-1:30 Lunch (not provided)
  • 1:30-4:00 Site Clinics & Additional Training – Site clinics by reservation.
  • 1:30-2:30 Google Local – Meet with the Google representative to gain more insight into their local products (2 1/2 hour sessions)
  • 1:30-2:30 The Power of Email Marketing – This session will teach you how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased engagement, revenue, and profits (2 session each 1/2 hour).


We’d like to thank our April sponsor: Search Influence. Want to be a sponsor? Email Julia@SiliconBayouNews.com!