Sir Richard Branson kicked off GrowCo, Inc Magazine’s three-day business building conference, with a number of important lessons for entrepreneurs around the world. After all, entrepreneurship is about creating and taking risk, which Branson is considerably familiar with. He is Founder and Chairman Virgin Group, a conglomerate with over 400 companies run by innovators who are building a legacy alongside Branson.
“Screw it, let’s do it.”
Branson has been a go-getter since his first business venture at the age of 16. He told the audience at GrowCo to do business like there is no tomorrow. Yes, weigh the risks and examine the eventualities by asking, “what’s the worst that could happen?” but also don’t forget to dream big. “Unless you dream, you’re not going to achieve anything,” Branson said. “Sometimes you’ll fall flat on your face, sometimes you won’t.” All the risk-taking innovators and entrepreneurs out there didn’t get where they are today by following the rules.
“The key to business is to be entrepreneurial.”
This advice may seem obvious, but sometimes business owners get away from an entrepreneurial mindset. Remember when someone asks you, “why?” the best answer is, “why not?” If you’re a hustler, technologist, or an innovator who believes you can change the world one venture at a time, don’t let anyone stop you.
“It’s not about making money, it’s about changing the community you’re living in.”
As Branson said, a business is simply an idea to make other people’s lives better. “If you can make peoples lives a lot better, you’ve got a really good business.” Imagine what would happen if we focused all our energy, entrepreneurialism, into changing the world. Many Louisiana entrepreneurs already do this, but what would happen if we all took Branson’s words of wisdom and not only provide solutions to our biggest problems, but also provide jobs to our neighbors and our neighbors across the globe?
Branson had a number of other valuable lessons for entrepreneurs, published here on Inc.com.
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