Academy Award® winning Moonbot Studios, based in Shreveport, LA, has uniquely partnered with Chipotle Mexican Grill for the release of The Scarecrow, a game available for iPhone, iPad and iPod Touch. The release was accompanied by an animated short film that set to a re-interpretation of “Pure Imagination,” performed by Fiona Apple.
The Scarecrow is an arcade-style adventure game set in a dystopian fantasy world where one scarecrow sets out to provide an alternative to the unsustainable processed factory foods that are readily available. The game follows the lone scarecrow through four levels in which he delivers fresh food to the city.
“The more people learn about where their food comes from and how it is prepared, the more likely they are to seek out high-quality, classically prepared food like we serve in our restaurants,” said Mark Crumpacker, CMO at Chipotle. “We created ‘The Scarecrow’ game and film as an entertaining and engaging way to help people better understand the difference between processed food and the real thing.”
“Our companies are a great fit because we both care deeply about what we do and doing it right,” said Brandon Oldenburg, creative partner at Moonbot Studios. “At Moonbot, we must have meaning in what we create. ‘The Scarecrow’ story has it: imagination, heart and a sense of play.”
The game was designed to mirror Chipotle’s journey to cultivate a better world by educating people about industrial food production while bringing them healthier alternatives.
“In many ways, ‘The Scarecrow,’ represents what we aspire to accomplish through our vision of Food With Integrity,” said Crumpacker. “In a system that is so heavily dominated by industrial agriculture and factory farms, we are committed to finding better, more sustainable sources for all of the ingredients we use and to helping build a better food system, much the same as the character in ‘The Scarecrow’ is taking important steps to fix what he perceives as being broken in his world.”