Louisiana Startup Benefits Schools Through ‘Innovation to Groupon’

Scoupons (an affiliate of the Save More Network) taps into consumption by addressing the needs of consumers, businesses and schools. Through the platform, consumers save money, schools earn needed funds and advertisers grow their business.

ScouponsSimilar to the daily deal site Groupon, Scoupons–or Groupon on steroids– offers daily deals to buyers but takes it one step further and donates 50% of the purchase price to the school of choice.

With over 70 million consumers searching for online deals, “why not tap into something where schools can make money?” asks Scoupons Founder Dan Abraham.

According to Abraham, the platform has the possibility to grow to 25 cities in 36 months with the right audience and funding. They are seeking money for two reasons: marketing purposes to engage a greater audience to finalize the push to get around 80 to 100 deals live on the site at one time. The Louisiana-based company plans to expand to Houston next.

Scoupons is also waiting a patent for their Universal Scoupons, which allow buyers to purchase points to be used at a later date but the benefit to schools is immediate. “What Universal Scoupons innovatively does is it empowers schools to engage massive supporters through specifics campaigns of events to generate large sums of money,” said Abraham.

Scoupons hopes to generate over three million impressions per month, mainly targeting mothers ages 20 to 55, through commercials and viral videos such as the one released in August 2012 (see below).

“We need to establish a brand and it has to be recognizable,” explains Abraham. The company plans to shoot similar videos with various aged demographics, signifying that through Scoupons, everyone can do something to support their school while saving money at the same time.

As Abraham puts it, “we’re appealing to the needy and greedy.” The consumers who want to buy can still do so while supporting the needy schools that are experiencing funding cutbacks.

Scoupons has huge potential, based on its core, Abraham told Silicon Bayou News. “We need one success to make everything else fall into place.”