24-Hour Design Challenge Brings Together Louisiana Creatives for Innovative Health Project

Design a thonOver 35 designers, developers, marketers and creatives from various cities across Louisiana will travel to New Orleans to participate in the 2014 Louisiana “Design-A-Thon,” a 24-hour, intensive design challenge sponsored by Doublet Media.

The event will be held at LaunchPad in New Orleans and will begin at 12:00 p.m. on Saturday, February 8 and run to 12:00 p.m. on Sunday, February 9. Featuring participants from all spectrums of the Louisiana creative community, designers will showcase their skills and creativity by producing a full brand and web presence for a pre-selected nonprofit project – an undertaking that must be completed in only 24 hours.

The Design-A-Thon team has selected Louisiana nonprofit, the New Orleans Council for Community & Justice (NOCCJ), and its revolutionary youth wellness program called “The Great Health Race” as the focus of this year’s challenge. The goal of the program is to educate and empower the middle and high school students of New Orleans to pursue health conscious lifestyles while motivating them to be leaders and advocates for health.

“The Great Health Race” will use technology and web-based games and networks to incentivize healthy lifestyle choices among students. This program also aims to educate and  empower youth to improve their diets and exercise.  The Design-A-Thon team has set the following goals: to raise awareness for The Great Health Race program, to increase NOCCJ’s ability to raise additional program funding, and to create an online hub for information, updates and overall transparency as NOCCJ continues to develop The Great Health Race.

Immediately following the 2014 Design-A-Thon, Doublet Media will host a brief press engagement at LaunchPad to present the results of the event and answer questions.