With a mission to improve the walkability of neighborhoods, Walk Score created the public transit ranking system available around the world. New Orleans-based 365 Connect, which provides web-based technology platforms to the multifamily housing industry, has announced their Marketing Syndication Platform is now integrated with Walk Score.
365 Connect has found that renters search online and gravitate to user-friendly, efficient sites such as Walk Score. The integration is an attempt to adjust obsolete marketing strategies and move towards more effective technologies while delivering high market penetration through distribution of the company’s property listings across Walk Score’s search engine.
“We are excited to extend our Marketing Syndication Network to include Walk Score,” stated Kerry W. Kirby, CEO of 365 Connect. “Walk Score has not only created one of the most innovative neighborhood mapping systems, but one of the most robust housing search engines in the market to serve renters searching for their next apartment home. Their focus on delivering an array of mobile applications aligns perfectly with our mobile platform.”
According to Kirby, the integration will allow the company to dramatically increase leads for clients, proving 365 Connect is capable of not only marketing communities electronically, but eliminating redundant marketing efforts and reducing operating costs.
CEO of Walk Score Josh Herst stated, “We’re excited to be adding 365 Connect’s property listings to Walk Score. 365 Connect delivers ‘trusted source’ listings directly to Walk Score from its client database of apartments that are available for lease in the market now, helping Walk Score provide an exceptional user experience. With these additional listings we can help more people find great, walkable places to live.”
“In today’s ever-expanding Internet marketplace, in which 90% of all housing searches start on the Internet, it is vital that multifamily owners and operators market their communities online efficiently and inexpensively,” said Kirby. “The 365 Connect Marketing Syndication Platform delivers automated real-time updates in a seamless process that property managers never have to touch, see or update. Through delivering relevant data that apartment shoppers are seeking across high traffic housing search engines, such as Walk Score, 365 Connect clients are ensured their apartment communities are presented to prospects across the breadth of the Internet. This powerful and timely addition to the 365 Connect Marketing Syndication Platform further cements 365 Connect’s role as the leader in creative, leading edge, award-winning web-based technology solutions for the multifamily industry.”