Tulane Student Announces Latest Venture OptimaGrocery, a Big Data Platform for Grocery Industry

OptimaGrocery is a big data platform for aggregated total market sales and marketing information for the Latino, Asian and other ethnic grocery industries designed to capture value of the tectonic shifts in demographics and purchasing power.

Optima GroceryBoth diverse and fragmented consumer groups will have over $2.5 trillion in purchasing power by 2020. The company has found that one in two babies born in the United States will be either Latino or Asian by 2050.

New Orleans entrepreneur and co-founder and CEO of OptimaGrocery, Jordan Dorenfeld, who will be graduating in a few weeks from Tulane with an M.B.A. in Finance, Energy, and Global Management, says the stakeholders, from retailers to manufacturers, lack the reliable and valuable information. “Grocery stores are missing an opportunity because stakeholders cannot optimally plan and profit from these tectonic shifts,” he continued.

OptimaGrocery is also led by co-founder and CTO Dan Silver who has worked for a number of Fortune 500 companies and global organizations developing advanced database and network solutions.

The platform sells information to help users gain a better understanding of markets, increase the effectiveness of marketing budgets, capture missed opportunities and, eventually, become more profitable and increase sales.

OptimaGrocery is targeting the consumer goods and food and beverage manufacturers that typically spend 10-20% of sales on marketing. “These funds need to be allocated effectively, or backed up by return on investment measurements, which both call for total market data.”

The company is currently seeking advice from angel investor in South Louisiana. OptimaGrocery has plans for software development, infrastructure fees, salaries, general expenses, attorney fees and more.

Long-term, OptimaGrocery wants to build a layer of data across all retail channels.

For more information, visit optimagrocery.com.