Louisiana Technology Firm Designs Custom Mobile CRM for Lee Michaels Jewelers

Envoc is a Louisiana­-based design and software firm that provides software solutions from “conception to consumption.” The company recently announced its work with one of the largest independent fine jewelers in the country, Lee Michaels, on its Customer Relationship Management (CRM) system.

EnvocLee Michaels associates are now enabled to provide excellent local customer service to its expanding regional client base. The company had an existing CRM system, but it was not equipped with the extensive customer history needed to give the “hometown customer service” feel in each location.

“We had no central place to record and reference an entire customer’s story.” says Amy Echols at Lee Michaels Fine Jewelry. “As a company with over 100 sales associates located in three states and customers who often visit multiple stores, the left hand didn’t know what the right hand was doing.”

Envoc’s work, which they do not outsource, resulted in a customer iPad application that they call Redbook. Client information is available at every sales associate’s fingertips.