Engagement Platform FunMobility Has Partnered with New Orleans’ Chiquita for Digital Sweepstakes

FunMobility provides marketing solutions for a mobile first world, including prizes and sweepstakes that engage customers through their breakthrough technology. The FunMobility platform uses location and demographic targeting to identify the ideal mobile audience and create mobile experiences from there.

Chiquita FunMobility MinionsThe latest sweeps launch is in partnership with Chiquita and Minions, where FunMobility is integrating digital rewards directly into 32 unique banana stickers. Consumers are loving the unique experience of connecting to the brands in a new way, says the company.

“This is exciting because for the first time a recognized consumer packaged goods company is embedding digital content, prizes and rewards into a very physical product (Chiquita Bananas). There has been an amazing response to the mobile games, real-time engagement and overall experience.”

The company says the campaign reach has been strong in Louisiana.

After a four-decade hiatus, Chiquita announced a major move back to site location near downtown New Orleans last fall.

Fans in state are 10 percent more engaged than the national average. Louisiana fans spend a high level of time on the site is around  five minutes and around 60 percent of the people are coming back.

Engagement has been off the charts, says FunMobility. “Return rates have been over 50 percent and one in five will opt in to receive rewards. Another 35 percent opt in to additional offers for long term marketing opportunities with Chiquita.”

A lot of the company’s business still comes the old-fashioned way: through word-of-mouth from our customers and known expertise in the industry. “Our brands are really looking for a mobile-first solution that is meaningful to their organization and the target audience they touch, we deliver this experience at a high quality every time.”

Prizes include Minion water bottles, towels, a Fandango promotional code to see the Minions movie, and even a grand prize trip to London. Digital instant prizes including desktop wallpapers, mobile wallpapers, mini video clips, coloring pages, Minion graphics, and in game power ups.

The contest will run through August 15, 2015.