ICONIC Expands to Texas and Midwest

ICONIC, the healthy lifestyle beverage from New Orleans, has expanded outside of Louisiana to regional retailers throughout Texas and the Midwest.

Be Well Nutrition ICONICThe product is now available in Sprouts, H.E.B., Heinen’s, Central Market, Woodman’s Food Market, and select Meijer locations. ICONIC is also expanding into the Ohio and Illinois market with Heinen’s and Woodman’s Grocery Stores.

The company was founded for one simple reason: to create lifestyle products that taste good and are good for you. Be Well Nutrition produces the ICONIC line as a healthy protein drink, a convenient breakfast, on-the-go snack, or workout recovery beverage.

ICONIC is available in Chocolate Truffle, Vanilla Bean, and the third and newest flavor Café au Lait, which launched alongside the newly redesigned packaging back in April.

“We’re eager to grow our retail footprint in the Texas market with the state’s largest grocer,” said CEO and co-founder Billy Bosch. “We admire H-E-B’s dedication to their customers, local communities, and having great product selection”.

The company is looking forward to continued expansion in 2015 and 2016.