AR|PR has announced they are one of the first tech PR firms nationwide to now offer lead generation. This is part of their new lead generation and marketing automation service that launched this week.
As part of their 360-degree approach, the firm wants to help clients quantify results of their content marketing, media relations and social media results, which will ultimately transform brand awareness into leads that drive sales.
“AR|PR can now help its clients understand who is visiting their websites, qualify those visitors and convert them into leads, as well as nurture prospects throughout the entire buyer’s journey,” reveals the release.
Rene Spurlin, who was previously the president of the Atlanta Chapter of the American Marketing Association (AMA), will lead the service in the newly created role of vice president of analytics and digital marketing.
“Since the communications landscape began to evolve for the digital age, PR and marketing communications pros have been debating to how best quantify results,” said Spurlin. “No longer are impressions, ad equivalency or basic percentage increase measurements in web and social traffic accurate or acceptable. By adding lead generation and marketing automation to our capabilities, we can truly meet clients’ needs – all the way from brand awareness to qualified sales opportunities.”
The new demand generation and marketing automation service include:
- Persona Identification: AR|PR helps clients define their target audiences and understand how they make decisions, and then develops all marketing and communications efforts to speak directly to these personas.
- Inbound Marketing: By driving website traffic and compelling visitors to action, AR|PR converts website traffic into trackable leads.
- Lead Scoring: Based on both demographics and actions, AR|PR helps marketing and sales teams identify their hottest prospects.
- Lead Nurturing and Marketing Automation: Through SaaS marketing solutions like HubSpot, Marketo, ClickDimensions, Pardot and more, AR|PR creates compelling, event-triggered communications to move prospects through clients’ sales funnels.
AR|PR has offices in both Atlanta and New Orleans and is now one of the fastest growing technology PR agencies in the country.