GoToInterview Rebrands as Acrew

New Orleans startup GoToInterview has announced its rebrand to Acrew. The on-demand video interviewing platform is designed for high-turn industries. The company focuses on resume-less hires and wants to revolutionize the way hourly workers are hired.

Acrew“We’re daring to eliminate the resume altogether,” says Acrew CEO, Crystal McDonald. “I think you can make a better judgment about an employee in 90 seconds of video than you can through a piece of paper. We want to truly change the way people engage and behave in the hourly-wage job market.”

Acrew bridges the gap between employers and job seekers by replacing resumes with brief first impression videos.

Co-founder Crystal McDonald is no stranger to success. In May 2015, she won Steve Case’s Rise of the Rest pitch competition followed by winning LookFar’s Ada Lovelace Prize, honoring the achievements of a female leader in the New Orleans technology community.

To launch the new brand and website, Acrew partnered with LookFar, a local software development studio. Planned upgrades include:

  • mobile-friendly interface for both job seekers and employers
  • personality match tool to achieve better culture fit and reduce turnover
  • employer dashboard to track application status
  • richer employer profile to better showcase company culture
  • intuitive, modern look and feel

“The name Acrew has three meanings,” the press release shared. “First, it describes the cohesion that comes from being part of a crew – a team that works together seamlessly, particularly in a fast-paced environment such as a bar or restaurant. Second, Acrew refers to the best or most superior team. It’s not the Bcrew or the CCrew, this is the Acrew. And lastly, Acrew plays off the word accrue, which means “to gather.” Using the Acrew platform, employers can quickly accrue a highly motivated workforce.”

This coverage is brought to you by Callais Capital Management and Susco.