Be Well Nutrition Raises $1 Million for ICONIC PROTEIN Drink

Be Well Nutrition, makers of the lifestyle beverage ICONIC PROTEIN, has recently announced a $1 million capital raise that will be used to expand the drink line’s presence in retail, marketing, and funding inventory.

The startup is based in New Orleans but reaches beyond the Big Easy into retail locations throughout Texas, Alabama, Mississippi, and Florida.

Co-founder and CEO Billy Bosch says the funding will go towards expansion in key markets across the US. “While there is competition in the space, we’re confident we have something different based on the tremendous success we are seeing in the key accounts we’re in.”

The company was founded for one simple reason: to create lifestyle products that taste good and are good for you. Be Well Nutrition produces the ICONIC line as a healthy protein drink, a convenient breakfast, on-the-go snack, or workout recovery beverage.

ICONIC is available at H-E- B, Kroger, Wegmans, Fairway, Ingles, Earthfare, and GNC, among other retailers.