Cane Water Startup Rebrands to Bhoomi

Fresh Cane, a startup that produces sugar cane water, has rebranded to Bhoomi. The new name means earth in Sanskrit.

In addition to being a natural product, this also represents the team’s vision of being an environmentally sustainable company,” explains New Orleans BioInnovation Center, the business incubator where Bhoomi is located.

The company was founded to make people aware of the benefits of natural, unprocessed cane water. “In its natural form, Cane Water has many essential nutrients, such as abundance of potassium and fibers, and a low glycemic index,” shares Arpit Bhopalkar, founder of Bhoomi. “As a natural hydrant, Cane Water provides a sustained source of energy.”

Bhoomi won the 2016 JEDCO Challenge, taking home prize package worth nearly $65,000 in cash and donated business services.