Guaranty Communications, subsidiary of Guaranty Corporation and parent company of Guaranty Media, is a Baton Rouge-based company with big news. They recently acquired another local company, digital marketing agency Gatorworks, which focuses on branding, website development and digital marketing.
Guaranty is nearly a century old company that conducts business in radio broadcasting, the senior living facility market, and commercial real estate. This acquisition blends more traditional communication strategies with the digital marketing services Gatorworks provides customers.
“Because of the growing demand of digital advertising and marketing solutions for our clients, we wanted to join up with a digital media company that had the same culture and philosophy as us,” stated Guaranty Corporation President/CEO Flynn Foster. “Gatorworks is that company and we couldn’t be more excited.”
The acquisition was formalized on August 1. Gatorworks will work out of their existing office building, which is owned by Guaranty. The company will continue to operate as an independent entity with support from Guaranty.
“This is really a game changer for both Guaranty and Gatorworks. We see a major benefit in offering clients a strategy that combines both traditional and new media,” said Gordy Rush, general manager of Guaranty Media.