How a Louisiana Entrepreneur Grew a Thriving Nutraceutical Company Out of Her Kitchen

This post originally appeared on the Louisiana Technology Park blog.

It was 2010 and entrepreneur Andrea Leyerle was annoyed that she and several family members were battling a common but unpleasant seasonal illness.

“I am not the type of person who handles sickness well,” she says. “I take it as a personal insult that I let myself get sick.”

Seeking a solution, Leyerle started researching cold and flu remedies and stumbled upon the medicinal properties of elderberries, a common plant that is used around the world to prevent and treat a variety of ailments.

That research led her to try some black elderberry syrup from a store. She was immediately impressed with the results. “I was just really taken aback by how much better I felt and how fast I felt better,” she says. “I was deeply convinced that I never wanted to be without black elderberry syrup.”

Leyerle, who says she was always attracted to a self-reliant lifestyle, decided to start making her own elderberry syrup. Today that experiment has grown into Andi Lynn’s Pure & Custom Formulary, a successful retail and online nutraceutical business that has spread across Louisiana and beyond.

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