AMA to Train Marketers in Design Thinking

American Marketing Association (AMA) New Orleans will host a training in design thinking for marketers at the Tulane Freeman School of Business on February 16, 10 am – 2 pm.

Product designers, business incubators, tech firms, public health professionals, civic leaders, and social entrepreneurs have all found design thinking to be an incredibly valuable tool for a variety of problems they face today.

Marketing professionals, designers, students, and anyone interested in design thinking are invited to join local design thinkers Antonio Alonzo and John Alexander for this interactive crash course.

Participants will learn to integrate collaborative and fast-paced techniques for producing innovative ideas into their marketing practice. The workshop will teach the problem-solving design thinking framework by addressing specific crowdsourced challenges.

The training will cover the full design thinking process, including:

  • The design thinking framework, terms of trade
  • How to get insights from a user or audience and design for that user
  • Methods for brainstorming and using creative confidence
  • How to articulate a clear and useful design challenge and design brief
  • Critical making, bodystorming, and prototyping methods
  • How to testing and iterate prototypes with users

Participants will also gain a clear understanding of how to incorporate design thinking and innovation into their own projects.

Registration is available here.

Tickets are available for both AMA members and nonmembers for $35. Lunch is provided.

The New Orleans Chapter of the American Marketing Association is a professional organization run by a volunteer board that serves the local marketing community by providing educational programming, resources and networking opportunities. More information about AMA New Orleans can be found at

Meet the speakers:

Antonio Alonzo is an organizational designer and social entrepreneur. Silicon Bayou News recently recognized him as one of top 100 influencers in entrepreneurship and startups in Louisiana. Antonio received training in design thinking from the StartingBloc Institute, Taylor Center for Design Thinking, and Middlebury Institute of International Studies. In 2016, he and his co-founders launched Dig Easy through a design challenge, a nonprofit that develops neighborhood-scale composting projects and food waste education programs. Antonio works as Fund 17’s Program Director, where he trains staff to use design thinking to support early-stage entrepreneurs throughout the 17 wards of New Orleans.

John Harris Alexander is a systems designer and environmental changemaker. He has been trained by the Climate Reality Corps, Taylor Center for Design Thinking, Changemaker Institute, and Tulane University. John has led professionals, graduate students, and undergraduate students through multiple Fast 48 Design Thinking trainings at the Taylor Center and has also worked with many incubators in New Orleans. John today is a student at Tulane University where he works as a contractor for the Taylor Center and as the Director of Sustainability for the Student Government attempting to incorporate human-centered design and innovation into as many facets of the university as possible.