New Orleans-based Lucid is a first-of-its-kind global programmatic platform for buyers and sellers to source and understand human answers. The company provides access to sample from millions of survey respondents, and now works in more than 100 countries.
Lucid has brought on product innovation specialist Bridget Bidlack as the new Senior Vice President, Product.
Bidlack was most recently SVP, Global Product at Experian Marketing Services. She will now oversee the product team at Lucid.
“As a strong leader with deep expertise building software-as-a-service products that have advanced digital marketing, adtech, and martech, Bridget brings talent and experience that aligns with our vision for Lucid’s future,” shared Lucid CTO Rick Pittenger.
Formerly Federated Sample, Lucid’s Marketplace software enables researchers to programmatically connect with survey respondents; the Monetization division connects supply partners with survey opportunities; and our Audience solutions allow marketers to verify the quality of their audience data and measure the impact of ad campaigns.