Louisiana-based investment firm Callais Capital has led the recent $3 million Series A funding round in personal care company Beast Brands. Capital Innovators, Sand Hill Angels, and others were also part of the deal.
The funding will allow Beast Brands to increase its customer acquisition efforts through social media channels, podcast advertising, and influencer partnerships.
“This investment will allow us to focus on product improvement and marketing,” shared John Cascarano, President and Founder of Beast Brands. “We will be offering more reduced plastic and reusable packaging, more natural formulas and more products aimed at a whole range of Beasts.”
Beast Brands creates personal care and grooming products including body washes, shampoos and conditioners, soaps, lotions and shaving supplies.
“We appreciated Beast Brands’ consistent growth, their brand positioning, and especially the experience and qualifications of the management team,” shared Callais Capital partner Mark Graffagnini.