The Louisiana Technology Park has announced its rebrand to the Nexus Louisiana Tech Park. This announcement was made along with the news that Research Park Corporation rebranded to the trade name Nexus Louisiana.
A representative for the brand shared that the new names bring greater synergy and connection between both Nexus Louisiana and the Nexus Louisiana Tech Park.
Created to drive economic development and job creation in Louisiana, the Nexus Louisiana Tech Park is a hub for technology development. The Park provides high-tech startups with resources that help bring their products and services to market faster.
“These new brand expressions tie Nexus Louisiana and the Nexus Louisiana Tech Park together with a more consistent design language, color palette, typeface, and of course name,” shared Connor Tarter, director of marketing and communications at Nexus Louisiana. “We believe that this will help both entrepreneurs and the general public recognize Nexus Louisiana as the unifying entity behind the Tech Park and all of the great programs we’ve managed over the years.”