This post originally appeared on the Nexus Louisiana blog.
Startups often face intense competition, even in niche markets. A well-executed startup marketing strategy empowers you to stand out from the crowd, highlighting what’s unique about your products or services. How you position your business is often as important as what you offer to prospective customers.
Marketing fundamentally impacts your business. For most small business owners responding to Campaign Monitor’s State of Small Business Marketing report, customer acquisition is marketing’s top priority, followed closely by increasing prospects and leads. Without acquiring customers and generating leads, you won’t have a viable business — and a great marketing strategy is essential to bringing those goals to life.
That’s why 2023’s Baton Rouge Entrepreneurship Week (BREW) featured several sessions discussing the many components of an effective startup marketing strategy. Read on for highlights from these experts and ideas for how to market a startup.