Are Facebook Ads underutilized by brands?

10 years ago

I read this really interesting article yesterday about how although Facebook captures about 14% of our online attention, only 4% of online advertising dollars are spent there. Weird, right? ...

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How to measure Social Media ROI – TOOLBOX

11 years ago

Last week, Ryan Murphy responded to the “What’s your Burning Question about Social Media” inquiry with “How do you measure ROI?” That’s pretty complicated, so I saved it for ...