New Orleans Women in Technology (WIT) is a professional organization focused on improving the Industry landscape for women in IT.
The organization recently added monthly workshops and webinars to reach a wider audience of people interested in technology in the area. Their added events are designed to make education and professional development affordable and accessible to working adults.
This Saturday, March 19, New Orleans WIT is hosting an intermediate level MS Excel workshop. The instructor will be Torrie Adams, a certified Project Management Professional at GE with over 15 years of experience analyzing and reporting data in Excel.
On March 23, the organization is hosting a lunchtime webinar entitled: “SEO & Content Marketing: Leveraging Your Brand’s Story To Meet Revenue & Engagement Goals.”
“Just as you wouldn’t try to win a race without wearing any running shoes, Search Engine Optimization (SEO) and Content Marketing go hand in hand. By increasing your knowledge of the proven ways that both strategies compliment one another, you can better leverage your company’s stories to create real value for your customers and your business goals” says instructor Daniela Capistrano.
Capistrano is a marketing expert and founder of DCAP Media, a company that provides storytelling, digital strategy and brand consulting services for media companies and nonprofits.
marketing expert and founder of DCAP Media LLC will share advice on how to clearly define SEO and Content Marketing principles so they can work together in meeting revenue and engagement goals, all while providing actionable steps for participants through brand positioning exercises.
For more information on either event or to register, visit neworleanswit.org/events.