IDEAinstitute: The Art of the Sale

The ability to sell one’s product, company, or idea is an entrepreneur’s most valuable asset. Whether it’s pitching to investors or acquiring new clients, selling is a critical component of any business’ success.

Many start-up founders struggle to get themselves out of the office and present a compelling case to potential backers and buyers.  The next two Idea Village IDEAinstitue seminars will focus on the complex art of selling led by two authorities on the subject: Brent McCrossen of Audiosocket and Carl Herrick of the Herrick Consulting Group. Following are the descriptions and date of each session:

Photo by Max Lee.


Entrepreneurial Selling

Presenter: Brent McCrossen (AudioSocket)
Date and Time: Thursday, December 8, 2011 from 3:30-5:00pm
Location: The Idea Village, 515 Girod Street
Capacity: 25

About Brent McCrossen:
As the CEO of Audiosocket, Brent is responsible for the company’s business development. Working with his business partner, investors, employees and customers Mr. McCrossen crafts a vision and strategy that benefits not only the company but also the musicians and media producers it has set out to assist.

He first made his mark as Co-Founder of Interface Booking and Management. Interface was a Seattle based booking and talent agency in charge of the talent buying for three Seattle music venues: High Dive, Nectar Lounge and Tost. Having booked their artist roster on national tours, they leveraged those successes and secured appearances at nationally acclaimed festivals like Bonnaroo, Vegoose, New Orleans Jazz and Heritage Festival and Bumbershoot. Ten plus years in the music business gives Brent a unique perspective on the industry and the changes it’s facing. Brent was also recently listed in the Silicon Bayou 100.

Entrepreneurial Selling II: Taking Control of Your Sales Process

Presenter: Carl Herrick (Herrick Consulting Group)
Date and Time: Wednesday, December 14, 2011 from 9:00am-12:00pm
Location: The Idea Village, 515 Girod Street
Capacity: 25

About Carl Herrick:
Carl Herrick is the CEO of Herrick Consulting Group, Inc., which is the only authorized Sandler sales training organization with training facilities located in Baton Rouge, LA.  HCG is dedicated to helping businesses grow revenue through world class sales management and sales consultant training.
Carl Herrick is also an Adjunct Faculty member at LSU’s E.J. Ourso College of Business and head coach of the LSU student team which competes in both regional and national collegiate sales competitions.