Federated Sample Rebranded as Lucid

The New Orleans-based programmatic sampling network Federated Sample has announced that it will rebrand as Lucid, shifting the startup to a global brand.

LucidLucid plans to open an office in London later this year, which represents the company’s explosive growth since its start in 2010.

This new comes nearly one year after Lucid announced that Fulcrum would be its own independent division of the company. Fulcrum is the first global exchange for market research sample.

“The Lucid brand signifies our desire to engage with and broadly support our clients by building even greater value for them across our products and services,” said Andy Ellis, President of the Federated Sample and Fulcrum business units.

Both Fulcrum and Federated Sample will continue to function under the new Lucid brand.